Voluntas Housing Email rbr@voluntashousing.co.uk or telephone 0845 094 5068
“At United Housing we specialise in BME Social Housing. We used Voluntas for our tenant profiling and found them to be professional from start to finish. The service we received was excellent, with their expertise of profiling shining through at all times.”
Martin Ford, United Housing Association
Research indicates that only three-quarters of housing providers have a complete profile of basic information for 100% of their tenants, while only 35% of housing organisations have support needs and communication preference data for 75% or more of their tenants.”
“Customer Service and the Housing Sector”
- Asset Skills, Paper 13
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How well do you know your customers?

Gathering profile information about your customers is a critical first step in understanding more about your customers and their needs.

Information such as ethnicity, age, gender, employment status, language requirements, religion or belief and sexual orientation can provide the starting point for tailoring your services, making them more effective,and ensuring that no group is excluded.

What we do...

Voluntas provides a service to gather profiling information on your behalf. This can be:

  • a survey of all your customers
  • filling in the gaps in data you have already collected.

Either way, we only charge you for completed surveys.

Our telephone survey team are accredited by the Market Research Society so you can be confident that your customer profiling will be carried out with complete professionalism.

Profiling information can also be gathered as part of the Rated by Residents surveys.

Contact us to find out more and to get a quote.
For further reading on customer profiling see “Customer Service and the Housing Sector”